WordPress SEO
WordPress SEO built around your website
WordPress provides a flexible foundation for SEO, but having WordPress installed doesn't automatically make a website search-friendly. Themes, plugins, page builders, content structures, website settings and technical configurations can all influence how your website performs in search.
At Lightbox Digital, we combine SEO and WordPress development expertise to optimise websites from the technical foundations through to individual pages and content.
Whether you're launching a new WordPress website, improving an existing site or trying to recover lost organic visibility, we develop a strategy around your website, audience, competitors and business goals.
What does WordPress SEO include?
Technical SEO
On-page SEO
Keyword research
Content optimisation
Internal Llinking
Schema markup
XML sitemaps
Redirects and indexation
WordPress SEO from the ground up
Optimise the WordPress foundation
WordPress gives you significant control over your website, but SEO can become complicated when themes, plugins, custom post types, taxonomies and page builders are introduced.
We can review and optimise:
WordPress settings
Themes
Duplicate content
Plugins
Custom post types
Taxonomies
Tags
WordPress settings
Categories
Breadcrumbs
Archives
XML sitemaps
Canonical URLs
Robots.txt
Noindex settings
Redirects
Media and attachment pages
Internal linking
WordPress SEO plugins
We work with the SEO plugin your website already uses
Our team works primarily with Rank Math, but we also work with Yoast SEO and All in One SEO. We can configure, audit and optimise your existing setup based on your website's requirements rather than forcing you to change plugins unnecessarily.
Rank Math
Our primary WordPress SEO plugin. We use Rank Math across projects for features including on-page optimisation, schema, XML sitemaps, redirects and SEO management.
Yoast SEO
We also work with Yoast SEO and its SEO analysis, XML sitemap, schema, canonical and indexation features.
All in One SEO
We can also work with All in One SEO, including its sitemap, schema, redirects, local SEO, WooCommerce SEO and on-page optimisation tools where appropriate.
The plugin is the tool — not the strategy: We choose and configure SEO tools based on the website and project requirements. The plugin supports the work; it doesn't replace keyword research, content strategy, technical SEO or proper optimisation.
WordPress on-page SEO
Optimise the pages that matter
Installing an SEO plugin is only the beginning. Every important page still needs to be optimised around a clear search intent and a relevant topic.
We optimise:
Page titles
Create descriptive, relevant titles aligned with the page's target topic.
Meta descriptions
Headings
Content
Internal links
Images
WordPress technical SEO
Fix the technical issues behind your rankings
WordPress websites can experience technical SEO problems caused by plugins, themes, page builders, custom functionality and website configuration.
We can investigate:
Crawlability
Indexation
Canonicalisation
XML sitemaps
Robots.txt
Redirects
404 errors
Duplicate content
JavaScript rendering
Core Web Vitals
Mobile performance
Internal linking
Structured data
Page builder output
WordPress SEO and page builders
SEO that works with your website builder
Page builders can make website management easier, but the way pages are built can affect performance, content structure and the technical output of your website.
We can work with WordPress websites using popular page builders and assess issues such as unnecessary markup, duplicated content, heading structures, scripts, images and performance.
WordPress SEO for ecommerce
Ecommerce websites have additional SEO requirements because of products, categories, variations, filters and large numbers of URLs.
Our WordPress and WooCommerce development experience allows us to address both the SEO strategy and the technical implementation behind your store.
We can optimise:
WordPress local SEO
If your business serves customers in a specific city, suburb or service area, your WordPress website should support your local SEO strategy.
We can optimise:
WordPress SEO for new websites
Waiting until a new website is launched before considering SEO can create unnecessary problems. We can build SEO considerations into the WordPress website from the planning and development stages.
Before launch, we review:
WordPress SEO audits
A WordPress SEO audit examines the website from both an SEO and WordPress perspective to identify the issues and opportunities affecting organic visibility.
We can assess:
WordPress SEO during website migrations
Changes to URLs, content, website structure and platforms can affect your existing organic performance. We can incorporate SEO into the migration process to help protect important pages and search signals.
This can include:
What we measure
SEO reporting based on real performance
SEO isn't simply about achieving a green score inside an SEO plugin. We look at whether your optimisation work is improving your actual organic search performance.
- Organic Clicks: How many visitors are reaching your website from search.
- Organic Impressions: How often your website appears for relevant searches.
- Click-Through Rate: How effectively your search listings encourage relevant users to visit your website.
- Keyword Visibility: Which topics and search terms your website is appearing for.
- Organic Traffic: How search traffic changes over time.
- Conversions: Whether organic visitors are completing important actions such as enquiries, bookings or purchases.
