This website was developed in collaboration with Lumico.

Plan for the future with insights by agri-industry experts.

Business sentiments in agriculture have been in negative territory since the end of 2023. This is typical in times of dryness when an El Niño weather event occurs. In our view, it was not just the hot and dry conditions that led to these sentiments, but also various other factors ranging from logistics to animal disease. All these challenges weighed on industry performance. In facing these challenges, the value of solid business relationships has again been highlighted. Here, it is through communication and partnerships that success stories in the industry are being written. With the Absa AgriTrends Spring Edition 2024, we aim to provide a view on certain market developments to stimulate discussions that can drive your business and the South African agricultural industry forward. In agriculture, every season tells a story – let us write your story with you because your story matters.